Business
Vydia Launches Vetted Partner Directory to Fill the Gap for Independent Labels
Vydia, the leading end-to-end music technology platform, provides new program identifying reputable third party industry providers.

In an effort to solve an ongoing industry gap for independent label owners, Vydia has created the Vydia+ Partner Directory– a centralized database of reputable and vetted third-party vendors, available to all industry professionals via the Vydia website. Launched on February 9, 2022, Vydia+ spans every need in the industry highlighting service providers in digital marketing, publicity, booking/touring, recording equipment, merchandising, video/audio production, music management software, and so much more.
Constantly researching the market to find gaps and solve problems within the industry, Vydia’s team found that 80% of label owners found it difficult to find reputable third party service providers that would allow them to scale their business and artists, quoting “trust” as the biggest factor. With many people working remotely with vendors, stories of dishonesty and scams were rampant throughout the industry – making it increasingly difficult for independent labels and managers to find partners that would foster growth. Head of Label Services, Liz Eason, adds, “We often get asked for recommendations on who to hire, and because we have worked with so many different vendors, realized we had an opportunity to provide a reliable resource that would not only be helpful to our clients, but any industry professional.”
Vydia+ aims to make it easier for labels to partner with the best vendors in the market by cultivating a new level of accountability for any vendor listed in the Vydia+ Partner Directory. Only after undergoing an extensive vendor vetting process, a company is deemed ‘Vydia Certified’ and provided with a badge — signifying the company has been thoroughly researched and is found to be a transparent, reputable, and trustworthy partner in the industry. With increasing accessibility to craft teams remotely and work with people all over the world, Vydia is making sure that labels have every resource available to them to champion the artists on their roster. “The most important aspect of hiring a team is reputation and trust. That’s why it was essential for us to leverage our influence and experience in the market to help the larger community,” says Roy Lamanna, CEO of Vydia.
Vendors like Dash Two, Total Assault, and Laylo who have already been vetted and approved for the directory are also excited about the opportunities this will provide for their businesses. Alec Ellin, CEO of fan engagement platform Laylo, says, “My music industry friends are always asking for the best tools out there. The Vydia+ Directory is exactly where I’ll be pointing them to going forward. It’s a great way for labels to find reliable companies and helps companies like mine to get in front of the partners we want to work with.”
Empowering 1100+ labels and artists in over 150 countries, Vydia is the leading end-to-end music management infrastructure that empowers labels, managers, and artists to monetize the entire digital music ecosystem. Constantly innovating, Vydia’s expertise in both tech and music is paving the way for the future of the music industry and Vydia+ is the next step forward in their mission to help labels empower their artists to maintain creative control and ownership over their work.
Business
Drakeo The Ruler’s Estate Faces Setback as Judge Rejects Pretrial Financial Disclosure Request
A wrongful death lawsuit brought by the estate of Drakeo The Ruler and his mother, Darrylene Corniel, against Live Nation Worldwide Inc., C3 Presents LLC, and other defendants has hit a snag ahead of trial.
Los Angeles Superior Court Judge James I. Montgomery ruled that the production companies in the case do not have to disclose their financial condition until trial, according to a report by Patch citing City News Service in Los Angeles.
The decision followed a concerted effort by Drakeo’s estate and Corniel to access that information as they seek potential punitive damages. They claimed they had shown a significant likelihood of success on the merits of a punitive damages claim based on allegations of malice and oppression.
The lawsuit follows Drakeo’s death in 2021, when someone stabbed him backstage at the Once Upon A Time In LA festival. The estate is looking for accountability from festival organizers and security-related parties regarding the circumstances surrounding the deadly incident.
Read More: Meek Mill Draws Mixed Reactions With Drill Take on Nico & Vinz’s “Am I Wrong”
The defense also argued that the record clearly shows a good faith effort to ensure safety, including communication with various entities and law enforcement agencies. They further said that the fight that led to Drakeo’s death was his responsibility, not the responsibility of their clients.
The latest ruling therefore represents one development in an ongoing legal process, not the conclusion of the estate’s case. The plaintiffs did not receive the financial information they requested before the trial, but the lawsuit is still active. It is expected to proceed before the scheduled start date of November 30.
The case has continued to get attention outside the courtroom, with recent rumors surrounding Drakeo’s death involving YG and Drake. The talks followed YG’s detention earlier this year and seemed to support theories that Drake may be helping the investigation. But for Drakeo’s family, the wrongful death lawsuit continues to be about making people responsible for the circumstances of his death. The latest court ruling restricts access to some financial information ahead of the trial as the wider case moves into its next major phase.
Business
Young Thug Launches Primal to Turn Creative Influence Into Business Ownership
Young Thug is taking his entrepreneurial ambitions to the next level with the official launch of Primal. This new holding company helps artists, athletes, and creators build businesses they can actually own.
Primal is founded on ownership, rather than being a traditional talent agency or endorsement platform. The company plans to develop new intellectual property, acquire and invest in existing businesses, and provide resources to help turn creative ideas into standalone companies. The bigger vision is to get talent off of just getting paid to promote someone else’s product. Instead, Primal wants to give artists and creators a chance to own a piece of the businesses they help build.
Thug said he is building a new generation of founders. Primal plans to pursue opportunities in a wide range of industries, including fashion, entertainment, sports, technology, media, hospitality, consumer products, and licensing. But the company says it will not try to develop many projects at once. Its strategy is to focus on fewer businesses where its capital, creative resources, and industry relationships can really make a difference.
The venture also draws on Thug’s experience turning his cultural influence into a business. His Atlanta born SP5DER brand has grown into a recognizable streetwear company and expanded its reach this year through a global collaboration with adidas Originals. Primal arrives as Thug continues to grow and build the YSL ecosystem.
That history gives Primal an immediate link to a few areas Thug has already explored. His work in music, fashion, and the YSL ecosystem has given him experience in both creative and business. At the same time, the new company focuses on enabling other talent to take ownership stakes.
Instead of seeing artists as just performers or promotional figures, Primal is built on the idea that their creative influence can form the basis of businesses they have equity in. The company’s expected to announce its first batch of ventures over the next few months. For now, Primal is just another extension of Young Thug’s business interests, and its stated focus is not only endorsements but also building, investing in, and owning companies.
-
Album Review5 days agoLegends of the Seven Golden Vampires explore healing and personal growth on “The Pumphouse of Broken Dreams” [album]
-
Artist Spotlight5 days agoRicky’s Rebel Rabble honor family and remembrance through “Molly”
-
Artist Spotlight6 days agoT1M1 featuring Keybeaux confront artificial creativity with latest release “Hip Slop”
-
Artist Spotlight5 days agofor KING & COUNTRY celebrate faith and everyday joy on “the most beautiful colours”
-
Album Review5 days agoBrynja Rán finds clarity in complicated relationships on “Unblurred” [album]
-
Artist Spotlight6 days agoLil Bales unveils a love bomb on latest release “Rust”
-
Artist Spotlight3 days agoBoy Sim explores heartbreak and self-deception on “Cloud Nine”
-
Artist Spotlight6 days agoTerry Ennison examines faith, illusion, death, and transformation on latest release “Testimonial”

