Fashion
Why Vitamin D May Be the Secret to Staying Healthy This Winter
Vitamin D is this season’s must-have immune system booster…


Last February, my physician, Connecticut-based Robert Ruxin M.D., informed me that my recent blood work showed a vitamin D level that was a click lower than optimal. “I was not alarmed but I was concerned,” he told me, pointing out that the deficiency combined with my tall stature (and advancing age) could increase my risk of osteoporosis, which causes bone brittleness, fractures, shrinkage and even spinal deformities such as the dreaded “widow’s hump.” Ruxin immediately put me on 4,000 International Units (IUs) of vitamin D a day, roughly six times the recommended daily allowance, to boost me out of the danger zone.
More so resembling a hormone, vitamin D is not technically a vitamin—and our bodies do not produce it on their own; it can only be processed through consuming specific foods, such as fatty fish, egg yolks, and fortified dairy products, and synthesized through our skin with direct exposure to sunlight—UVB rays specifically. Its ability to assist in calcium absorption for good bone health is only one of its many critical biological benefits. “It’s not a panacea, but vitamin D seems to be essential for nearly all organ systems of the body,” says JoAnn Manson, a professor of epidemiology at Harvard’s T. P. Chan School of Public Health, who led a 2018 study that linked vitamin D to a reduction in cancer deaths. Low vitamin D levels have also been connected to depression, anxiety, cardiovascular function, and neurodegenerative disorders. But most recently, the “sunshine vitamin” has been making headlines for something else: its role in possibly preventing and treating COVID-19. “It’s central to a healthy immune system,” says Manson. “But beyond that,” she continues, “vitamin D seems to have a benefit in tamping down the inflammation that can occur with COVID, and it may also have a role in reducing the risk of developing severe illness and a need for hospitalization.”
Early in the pandemic, inspired by older published studies showing a reduction of viral respiratory infections with vitamin D supplementation, David Meltzer M.D., a professor of medicine at The University of Chicago, conducted a retrospective study following patients who were already in the hospital system. The results were staggering: those whose records indicated a vitamin D deficiency in the prior year were 77 percent more likely to test positive for COVID-19. Even allowing for the profound socio-economic determinants of health outcomes, and other pre-existing conditions—such as obesity or diabetes—that might make someone more likely to contract the virus or develop a severe case of it, Meltzer’s study is hard to ignore. It joins a growing body of evidence suggesting vitamin D’s prominence in the fight against COVID-19. “It’s still soon, and no single intervention against COVID has been proven beyond a reasonable doubt, but I think the picture emerging is compelling, and collectively the evidence is pretty robust,” says Vadim Backman, PhD, a researcher and professor of biomedical engineering at Northwestern University, who led another recent study linking vitamin D deficiency with an increase in COVID complications and deaths. The data is so convincing that Scotland has provided the country’s vulnerable population a four-month supply of vitamin D to shore up for the challenging months that lay ahead with the virus, and U.K. Prime Minister Boris Johnson is reportedly weighing a similar move.
New York-based clinical herbalist Daniela Turley is not surprised by the promising results of these studies, noting the established link between vitamin D deficiency and a host of common, flu-like symptoms. Even before COVID, when patients complained of fatigue, muscle aching or cramping, vitamin D “was often at play when the bloodwork came back,” she says. Turley, who has spent the better part of the last ten months prescribing customized immune-boosting tinctures and supplement regimens for her clients, finally created a catch all product—her first—to keep up with the rising demand caused by the pandemic. Adaptivir, which just launched and which includes (among many other plant-derived ingredients) isatis for its antiviral properties and astragalus to encourage immunity and reduce inflammation, is a two part tincture and capsule system with 1,500 IUs of vitamin D. “With the two-step program, you’re providing optimal immune support by promoting the body’s natural defenses,” she says—which is a good prophylactic for everyone this winter, she suggests.
Entertainment
A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout
A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.
The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.
There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.
The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.
Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.
Entertainment
Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack
Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.
The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.
None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.
Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.
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